Top 3 Things Your Customers Can’t Find On Your Website

Call to Action

A call to action, or CTA, can be anything from “Sign up for our Newsletter” to a link for “More Information”. Often times, small business sites forget about a CTA. They fall into the trap of thinking they don’t need a CTA because their customers already know what they want.

But this isn’t the case. Even if your customers come to your site with a product or service in mind, they may still be swayed into taking a look at any specials you may be offering. If a customer visits your site, make it worth their while and take advantage of the business you’re getting.

Contact Information

As a small business, you need to be readily available to your customers. If you miss out on adding your contact information, your possible clients may overlook you. Take the time to add your business phone number to your site along with and email address and a physical business address. Customers see your business as more credible and trustworthy when you have some simple contact information on your site.

Navigation

I talk quite a bit about having a good clean navigation for your sites. It’s because it’s one of the most important things. When a customer visits your site, they need to be able to find what they are looking for. So keeping your site, clean, organized and easily navigable is very important.

Business owners should also track their website activity. Knowing what your customers are most frequently looking for can help you to reorganize your navigation so that you can offer them the best experience.