What’s In A Logo?

Much thought goes into business logos. We see them everywhere. Every product we purchase, every business we visit, even our local and state governments have logos. We are visual creatures. When we see a logo, we immediately associate it with the brand it belongs to. For this reason, your business logo must be an intuitive representation of your company and business identity.

Since your logo is the first impression of your business, especially on the web, it should convey professionalism mixed with a bit of creativity. Your logo will define your company to the masses upon first glance. So ensure you are portraying the right image.

Most of us are very brand loyal. Those brands remain our favorites because we know them. The logos that stay with us as consumers are the ones that have stood the test of time. You may not be able to find the brand you need if they are continually changing their logo and brand. Create a logo that will last with colors that stand out and type that draws people in. Companies with exceptional logos have been able to create unique images. Remember, the logo is what will draw your customers in, your business will keep them with you.

Your logo will need to be the beginning of your marketing venture of branding your business. Keep your business colors and typography consistent with your logo, or vice versa. Remember, you need consistent messaging in all areas of marketing. This includes social media, brochures, and business cards.

Using a logo designer can be helpful. You should look for someone who understands marketing across all platforms. Additionally, each designer has a different style. Try to find one that matches your needs. You’ll be able to see the style of each designer through their portfolio.

I am available for your logo design needs. If you are looking for a web designer in Fort Lauderdale or throughout the country, contact me and I can help get your logo and marketing vision off the ground.